Curves Franchise

The Weakness Of Curves Franchise For Women.

Curves International is an exercise company designed with women in mind. Based on a marketing campaign aimed towards females the company has grown from one small store in Texas to a multi-billion dollar company. While the corporation owns a large number of their stores, a larger number are owned by owner operators who purchased their shops from the company. While it may seem like owning a Curves franchise for women is a positive thing, there are weaknesses to be found.

One weakness found in the Curves franchise for women is that the company makes it very difficult to purchase one. This Curves franchise for women weakness is significant because it means that many people cannot find a way into the company. There are rumors that the company dissuades its owner operators from selling their stores, even when they are no longer making a profit.

The Curves franchise for women has another weakness in that the company makes it just as difficult for an owner to sell their shop. When an owner decides to sell their franchise, they are often not allowed to make the sale themselves. Instead the company acts as a broker to the process. The individual will contact the company who will then place the shop for sale on their website. That in and of itself is another weakness associated with the Curves franchise for women. The owner may be losing money every month yet they are unable to sell until the company finds a buyer. Since the franchises are not listed on the website, this can take several months or longer. The company will actually wait until someone contacts them asking for available franchises for sale.

Another weakness associated with the Curves franchise for women is the placement of the shops. Curves International claims that they divided the world into various territories to ensure that the market does not become saturated. Unfortunately they have become lax in recent years, and allowed numerous shops to open in the same area. It is not surprising to see three or four shops in the same area. This is a weakness of the Curves franchise for women franchise because it creates too much competition. Individuals who have too many options or choices are likely to choose none, meaning that none of the owners are making money.

There is also a weakness in the Curves franchise for women in that some stores have begun allowing men to join. The company was founded as a place for women, but some members have suddenly noticed men joining. Some owners have done this to create more of a profit. This weakness of the Curves franchise for women have prevented some women from joining.

The Curves franchise for women suffers from a number of different weaknesses depending on the location of the shop. The excitement of the brand, along with an over saturation of the market has led to many shops beginning to close down. Combined with the high monthly licensing fees, it is becoming something that many people can no longer afford.